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With a passion for fashion and a big vision, the first Blue Illusion store opened in 1998 in Hampton, Victoria. Four gorgeous kids, and more than 100 retail stores later across Australia and New Zealand, Blue Illusion offers genuine and expert personalised service in a beautiful and uplifting environment.
Kookai
KOOKAÏ is an Australian owned women’s fashion label, defined by an essence of femininity, confidence, allure and independent style. The KOOKAÏ collection is designed exclusively out of our Melbourne and Paris studios through a creative, symbiotic process – whereby we are forever inspired by the KOOKAÏ woman and, in turn, create pieces through which to continually inspire her. Today, despite over three decades of evolution, KOOKAÏ remains true to its origins in providing a collection infused with Parisian chic, and continuing to provide an opportunity for women to embrace their individuality and the power of expression through their wardrobe. The majority of the KOOKAÏ collection is produced out of our own manufacturing facilities in Fiji and Sri Lanka, as part of KOOKAÏ’s overall pursuit of an ethical and meaningful existence. Throughout our boutiques, KOOKAÏ offers a unique shopping experience through which the KOOKAÏ woman can transcend fashion’s boundaries – defying the trends and creating her own.
Estelle (David Jones)
Born in Melbourne in 2003, Estelle is passionate about offering fashionable clothing to every woman. The Estelle woman is confident & modern and looks for items that will take her from desk to dinner & on all the activities in between. A lover of fashion – she knows it’s not just about what you wear but how you wear it. Find Estelle in David Jones
Gorman
Iconic Australian brand renowned for its bold and offbeat prints, strong colour palettes and exclusive artist collaborations. Find collections of clothing, shoes, accessories and homewares, along with a joyful new kidswear range under the Gorman Playground label.
Miss Runway Boutique
When only the latest trends will do, discover Miss Runway Boutique’s fresh take on beautiful pieces for all occasions. From lunch dates to red carpet events, we have that special outfit just for you. Whether it’s a pretty dress or playsuit for day or stunning formal gown for night, let our friendly and knowledgeable staff help you achieve the ultimate look.
Melrose Ave Fashion
Melrose Ave Fashion is a store popular with young girls looking for affordable range of casual to formal outfits.
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Scanlan Theodore
Founded in 1987 by Gary Theodore, Scanlan Theodore is a contemporary Australian fashion house for the global woman. The independent, luxury lifestyle brand defines a new genre of femininity by empowering women with intelligent, contemporary and timeless designs that cultivate modern elegance and independent spirit. Synonymous with intelligent well-crafted designs, Scanlan Theodore’s devotion to modern aestheticism has not changed since its inception. Unwavering in its design philosophy of refined aesthetics and contemporary elegance, each Scanlan Theodore creation is infused with artisanal craftsmanship. Driven by a commitment to conscious craft and curiosity of form, the brand’s foundation ready-to-wear collections became renowned for their impeccable construction and innate wearability. In March 2018, Scanlan Theodore unveiled its first international boutique in Flatiron, New York City, before opening a further five locations throughout the United States.
Morrison
Morrison’s aesthetic is all about relaxed silhouettes, with a focus on beautiful detailing and luxurious natural fabrics. With a philosophy based on simplicity and subtle sophistication, Morrison was established in Fremantle, Western Australia when the first flagship store opened in 2002, assisted by the loyal dog in which the label was named after, a Kelpie Cross ‘Morrison.’ Kylie Radford, Creative Director behind Morrison, became an almost overnight success story after designing the infamous “Good Butt Pant.” She went on to design a new collection each season and from here, the company has grown to become a highly respected fashion label.
Sportsgirl
Sportsgirl is more than just a store: it’s a community of girls across Australia who are individual, playful, confident and of course, oh-so fashionable!