With a passion for fashion and a big vision, the first Blue Illusion store opened in 1998 in Hampton, Victoria. Four gorgeous kids, and more than 100 retail stores later across Australia and New Zealand, Blue Illusion offers genuine and expert personalised service in a beautiful and uplifting environment.
Fashion
Elevate your wardrobe with Seed’s new collection of casual yet chic pieces.
Uncover the new you with a personal styling session with stylist, Cate Massi.
9:00 AM - 5:30 PM