With a passion for fashion and a big vision, the first Blue Illusion store opened in 1998 in Hampton, Victoria. Four gorgeous kids, and more than 100 retail stores later across Australia and New Zealand, Blue Illusion offers genuine and expert personalised service in a beautiful and uplifting environment.
Fashion
Worried about waste? Us too. That's why we created Re-Loved, made from 30% recycled cotton.
Cue’s AW19 Capsule collection arrives in-store and online!
Fashion - Womens
Buy a Miss Runway Boutique formal gown in store & go in the draw to win a full glam pack for you and your ...
Uncover the new you with a personal styling session with stylist, Cate Massi.
9:00 AM - 5:30 PM