1001 Optometry Brings Award-Winning Innovation to Indooroopilly
Australia’s most innovative optometry group, 1001 Optometry, is officially opening its doors at Indooroopilly Shopping Centre — and it’s not your typical eye care clinic.
Recently awarded Gold at the 2025 Cannes Lions International Festival of Creativity, 1001 Optometry’s groundbreaking ‘Hidden Eye Test’ campaign redefined how Australians think about eye health. In a powerful blend of education and empathy, the campaign used everyday public spaces to reveal how undiagnosed vision problems can go unnoticed — especially among children.
Now, with the launch of their new Indooroopilly location, 1001 Optometry brings that same community-first spirit and clinical expertise to Brisbane’s western suburbs. The store is led by Principal Optometrist Stephen Kwong, a highly respected clinician with over 20 years of experience and a special interest in myopia management and children’s vision care.
To celebrate the opening on August 14, the first 101 customers will receive a free pair of optical glasses with lenses, and shoppers can enjoy interactive in-store promotions throughout August.
“At 1001, we’re not just about selling glasses — we’re about changing lives through better vision,” says Stephen Kwong. “The Hidden Eye Test reminded Australia how important early detection is, and we’re proud to bring that message to families here in Indooroopilly.”
Whether you're overdue for a check-up or just looking to refresh your look, visit 1001 Optometry Indooroopilly for personalised care, stylish eyewear, and a truly meaningful approach to eye health.
Recently awarded Gold at the 2025 Cannes Lions International Festival of Creativity, 1001 Optometry’s groundbreaking ‘Hidden Eye Test’ campaign redefined how Australians think about eye health. In a powerful blend of education and empathy, the campaign used everyday public spaces to reveal how undiagnosed vision problems can go unnoticed — especially among children.
Now, with the launch of their new Indooroopilly location, 1001 Optometry brings that same community-first spirit and clinical expertise to Brisbane’s western suburbs. The store is led by Principal Optometrist Stephen Kwong, a highly respected clinician with over 20 years of experience and a special interest in myopia management and children’s vision care.
To celebrate the opening on August 14, the first 101 customers will receive a free pair of optical glasses with lenses, and shoppers can enjoy interactive in-store promotions throughout August.
“At 1001, we’re not just about selling glasses — we’re about changing lives through better vision,” says Stephen Kwong. “The Hidden Eye Test reminded Australia how important early detection is, and we’re proud to bring that message to families here in Indooroopilly.”
Whether you're overdue for a check-up or just looking to refresh your look, visit 1001 Optometry Indooroopilly for personalised care, stylish eyewear, and a truly meaningful approach to eye health.