Fashion

Seafolly's New Campaign: Always Seafolly

Inspired by the dream of empowering women to feel confident and look great on the beach always, the #AlwaysSeafolly campaign inspirits the unique feeling of embracing your true self and being at one with the beach and to #FeelThatWay.

This season we have harnessed design, impeccable fit and innovation to create styles that will inspire you to feel confident at the beach all year round.

We welcome iconic Australian beauty Lara Worthington as brand ambassador and face of our latest campaign. Lara's confidence, passion for wellness and love for the Australian beach lifestyle see her embodying all that Seafolly stands for. Lara will be a beacon for our newest collections that can be uniquely styled to suit your personality and lifestyle, allowing you to feel confident through the cooler months, both on and off the sand.

“I have always loved the beach, time slows and I feel at ease”

Lara Worthington

It’s been a love affair from the beginning, come join a life lived by the beach, always and forever.

#AlwaysSeafolly #FeelThatWay