Fashion

Introducing Ted Baker AW21

Ted Baker's new season is all baout celebrating the best thing of British Summer Time, sea-side holidays with friends, fish and chips on the beach, days, humour, tea and the pub.


The Ted Baker womenswear collection sees an injection of youthful attitude for high summer with a casual, day-focused wardrobe.
A soft, tonal colour palette is lifted with bright hits of cobalt blue and lime citrine. Silhouettes are a nod to the exaggerated proportions of the ‘60s and ‘80s.
Print continues to be key, with retro florals on fun cotton co-ords and a brushstroke motif on flippy mini dresses with full balloon sleeves and shirred, dropped waist. Elsewhere, statement animal prints are scaled up to punctuate satin midi dresses and jacquard sweaters.



Ted Baker menswear offers a more relaxed, joyful wardrobe for high summer; with a British influence that celebrates the brand’s homeland.
The collection takes a more youthful approach to tailoring, using lightweight fabrics in a colour palette of soft pastels with vibrant pops of colour, inspired by Martin Parr’s vivid British photography. A fresh take on florals includes larger-scale hand drawn prints and embroidery, which punctuate revere collar shirts. An oversized brush stroke print and contrasting piping effortlessly elevate other styles.
British seaside inspired prints on swim shorts and graphic t-shirts add a playful touch, styled with nylon bucket hats in contrasting colours.